The findings of this study need to be interpreted with the
following limitations in mind. First limitation is that internal
marketing as the management 4P (marketing mix) activities may reveal a
different structure for each business department and its organization.
This condition stems especially from administrative skill and
organizational difference. Second limitation is that concept of
internal marketing has an obscure and broad structure. Different
authors examined different aspects of the issue and the theoretical
foundations. Hence, a new scale is used to assess the dimensions of
internal marketing. The scale used at this research hasn‟t proven
reliability in many different settings/countries. Third limitation is
that the results cannot be construed to be representative of all
employees in hotels around the world due to the highly limited nature
of the sample.