CASE STUDY QUESTIONS ?
1.Two different approaches to capturing consumer interest are described in this case. How do the Placecast and AdLocal approaches differ?
2.Do you think targeted advertising is better than a blanket approach? What is difference for the advertiser? For the consumer?
3.The information from ther comScore survey did not differentiate between age groups, only country. Do you think there are differences in behavior among different age group that would make location-based marketing better for one group than another?
4.Think of businesses in your area that might benefit from joining the O2 scheme. What could they offer?