located in the aoyama district in tokyo, intersect by LEXUS is a unique space developed by masamichi katayama of wonderwall, designed to allow people to experience LEXUS without having to get behind the steering wheel. guests can engage with the car company through events, activities, food and culture, through traditional japanese interior design. based on the theme of ‘connecting the community and people together with cars’, the space showcases and demonstrates what the luxury car brand has to offer in a ‘clubhouse’ type environment that can be used in a variety of ways.
‘at first, I imagined a space that a typical LEXUS owner might design,’ says katayama. ‘ my vision for this space was a salon where LEXUS owners come together, one in which the characteristics of LEXUS can be seen subtly wherever you look.’ the aoyama location is just the first phase of a global rollout.
located in the aoyama district in tokyo, intersect by LEXUS is a unique space developed by masamichi katayama of wonderwall, designed to allow people to experience LEXUS without having to get behind the steering wheel. guests can engage with the car company through events, activities, food and culture, through traditional japanese interior design. based on the theme of ‘connecting the community and people together with cars’, the space showcases and demonstrates what the luxury car brand has to offer in a ‘clubhouse’ type environment that can be used in a variety of ways.
‘at first, I imagined a space that a typical LEXUS owner might design,’ says katayama. ‘ my vision for this space was a salon where LEXUS owners come together, one in which the characteristics of LEXUS can be seen subtly wherever you look.’ the aoyama location is just the first phase of a global rollout.
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