In light of the current obesity epidemic, individual choices for food and exercise should be understood
better. Consideration of the immediate and future consequences of these choices (i.e., time orientation)
can be an important predictor of eating and exercising behavior. The objective was to show that behaviorspecific
time orientation differentially predicts eating and exercising behavior. Two studies were conducted
among students (N = 55) and the general public (N = 165). Participants completed two adapted
versions (for food and exercise) of the Consideration of Future Consequences Scale (CFC), each consisting
of the subscales CFC-future and CFC-immediate. Thereafter they reported their eating and exercising
behavior. Study 1 showed that CFC-food, but not CFC-exercise, predicted eating behavior. Similarly, both
studies showed that CFC-exercise, but not CFC-food, predicted exercising behavior. Moreover, eating
behavior was predicted by CFC-food/immediate, whereas exercising behavior was predicted by CFC-exercise/
future. In conclusion, behavior-specific time orientation predicts behavior within a behavioral
domain but less well across behavioral domains. Additionally, consideration of immediate and future
consequences differentially predict behavior across behavioral domains. In order to predict behavior,
time orientation is measured best at a behavior-specific level.
In light of the current obesity epidemic, individual choices for food and exercise should be understood
better. Consideration of the immediate and future consequences of these choices (i.e., time orientation)
can be an important predictor of eating and exercising behavior. The objective was to show that behaviorspecific
time orientation differentially predicts eating and exercising behavior. Two studies were conducted
among students (N = 55) and the general public (N = 165). Participants completed two adapted
versions (for food and exercise) of the Consideration of Future Consequences Scale (CFC), each consisting
of the subscales CFC-future and CFC-immediate. Thereafter they reported their eating and exercising
behavior. Study 1 showed that CFC-food, but not CFC-exercise, predicted eating behavior. Similarly, both
studies showed that CFC-exercise, but not CFC-food, predicted exercising behavior. Moreover, eating
behavior was predicted by CFC-food/immediate, whereas exercising behavior was predicted by CFC-exercise/
future. In conclusion, behavior-specific time orientation predicts behavior within a behavioral
domain but less well across behavioral domains. Additionally, consideration of immediate and future
consequences differentially predict behavior across behavioral domains. In order to predict behavior,
time orientation is measured best at a behavior-specific level.
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