Yet online emotional experiences not only are attracting global attention but are also the target of considerable amounts of research funding. Recently, the European Union launched a 6 million Euros (over 8 million U.S. Dollar) project – HUMAINE – to investigate the influences of emotional computing [42]. One emotional experience that has received attention is that of “enjoyment”, which can have powerful effects in online interactions. A sensation of enjoyment can influence online shopping [28], computer and internet usage [90], [92] and [93], e-Service continuance [22], and mobile commerce [21].