With this preparation, OD advocates must convince senior management that the necessary knowledge to create a successful strategy resides more in the heads of their managers than the brainpower applied to an outside study. Much of this managerial knowledge remains dormant and hidden serving diverse personal agendas. An effective OD process can help to surface this knowledge in constructive ways and incorporate it into a consensus plan. By creating and owning a new strategic plan even if imperfect, senior management is more likely to implement it. There are additional behavioral questions, such as who should participate in the planning process, how the process is to be organized, how commitment to implementation will be secured, and how the wider workforce can be motivated and encouraged to adopt new behaviors consistent with the espoused strategy