Fordism is a key concept in the theories of the Regulation school, often in contrast to post-Fordism, and is also used in Western Marxist thought.
Mass consumption is the other side of Fordism.
In Regulation theory, it is a "regime of accumulation" or macroeconomic pattern of growth developed in the US and diffused in various forms to Western Europe after 1945.
It consisted of domestic mass production with a range of institutions and policies supporting mass consumption, including stabilizing economic policies and Keynesian demand management that generated national demand and social stability; it also included a class compromise or social contract