Popular culture can be defined in various ways. Depending on one’s definition, popular culture can encompass anything from forms of dance to movies on the big screen. Regardless of one’s definition, it is clear that media has a huge role in reflecting and shaping pop culture. YouTube, a popular video hosting website, is playing an important role in defining current pop culture on a global scale. YouTube's focus has always been Broadcast Yourself (YouTube.com). In today's popular culture, broadcasting yourself has become so mainstream that those who do not post videos on the Internet are often put out of social circles. It is possible for a teenager to be shunned and rejected if he or she cannot be found on YouTube