Retail and digital video game software sales over $33 billion in 2010 (VGChartz Ltd)
Retail"and"digital"figures"for"tracked"markets,"seen"below,"came"to"over"$33"billion"in"2010,"
on"over"3.2"billion"game"purchases."Overall,"digital"download"revenues"in"2010"totaled"$2.5"
billion" representing" 7.6%" of" the"market" total" Ȃ a" figure"expected"to"increase" significantly"
over" the" next" few" years." In" terms" of" unit" sales," digital" platforms" (in" particular"Apple)"are"
already" dominating"with" only"just" over" 20%" of" unit" sales"on"Nintendo's"Wii"&"DS,"Sony's"
Playstation"3"(PS3),"Playstation"Portable"(PSP)"&"Playstation"2"(PS2),"and"Microsoft's"Xbox"
360"(X360)."Valve's)Steam)service)took)almost)$1)billion)in)revenue)in)2010)and)is)quickly)
approaching) the) size) of) some) declining) retail) markets. With" the" remaining" PC" digital"
markets"estimated"at"around"$250"million"in"2010,"Steam"dominates"with"nearly"80%"of"the"
overall"PC"digital"market (results"in"chart"1).