Allocating human resource is to manage recruiting, improving and array appropriate people or employees at the appropriate place and time. These will meet organizational service level commitments. The allocation becomes plans to manage hiring and developing service skills. Examples of key customer service resources which are required are stimulated staff, infrastructure and facilities in the organization, modern equipment and knowledge, and skill levels with the right attitude. In terms of tourism and hospitality, customer service is the strongest focus of serving and fulfilling the customers. Customer service are divided into 3 types which are external users of the service offered or not related to the same kind of industry, internal customers within the organization or related to the same industry and other internal customers within the industry. Efficient customer service generates benefits such as customer loyalty or customer retention, generation of positive word of mouth, creation of a competitive edge which also is the organisational strength, and staff or subordinates’ job satisfaction. Customer’s satisfaction is majorly affecting customer retention, which impacts by the value of customer care and services they received. From satisfied customers will create positive word of mouth and those will generate more opportunities to get more new customers. Word of mouth, generally comes from loyal customers. Creation of a competitive edge is an essential benefit by good service and can be made by positive service differentiation which can motivate more customers. Job satisfaction comes from a good and positive atmosphere in the workplace that will increase good customer care and service and also improve the quality of products and services. These will impact customer reflects as decrease customer complaints and labour turnover. Plus, good customer service can promote repeat business, gain more new customers to create new demand and cut cost.