urthermore, Aggett (2007) argued that uniqueness and design elements such as specific interior design, architecture and unique pieces of furniture - are also considered as very important attraction factors. Five other attributes have been outlined; four of these factors have been explained by McIntosh and Siggs (2005) as “location, quality, personalized services and uniqueness”, while the fifth was identified by Aggett (2007) as “the actual services provided”. Previous studies have employed the mentioned attributes as the most important attractive factors for boutique hotels’ customers.