This will cover understanding the value of the Digital Marketing & Measurement Model and how to create one for yourself. This will identify whether your campaign was a success or a failure.
Digital Marketing and Measurement Model is critical for improving your digital marketing campaigns and the web analytics used to measure the mechanics of the campaigns. The process involves these 5 steps:
Document your business objectives
Identify goals
Choose KPI’s (key performance indicators)
Choose targets
Choose segments for analysis in web analytics software (e.g. Google Analytics)