This publicity stunt is adidas. Adidas want to sale basketball shoes in England. They open pop-up store and challenge people to grab shoes. They put shoes up 10 feet and challenge people "who jump and grab a shoes in 24 second you will get that shoes for free". I think this publicity is very good idea .Because in England most of kids play football than basketball when adidas come and do publicity like this it makes kids want limited shoes for free. While kids jump for shoes it make they feel like play basketball.