OMG!!!! Going natural with a big chop in Nov.2012 put me on a quest to find the best shampoo for my hair.(Which is very thick,coarse and wavy textured.) My quest has ended! You don't need a huge amount in your hair because it lathers up quickly and a little goes a long way! My hair felt softer from the second I placed it in my hair! I thought this has to be too good to be true lol! But it is true because I didn't have to put any oils in my hair after I washed it! My hair is so moisturized and this shampoo allows me to not use a lot of oils in my hair on a daily basis! And with the price for 28 fl.ounces you can't beat that anywhere!!!