It should be explicitly recognized that there are different types of trust, and a distinction needs to be made between a person’s disposition, or propensity to trust, system-based trust and interpersonal trust (Grabner-Krauter and Kalusha, 2003). Dispositional trust plays a particularly important role in the interaction between unfamiliar actors (Bigley and Pearce, 1998) and is therefore essential for the initial use of electronic retailers (Grabner-Krauter and Kalusha, 2003), as well as for purchases of goods and services that score high on credence and experience qualities. System-based trust equals e-trust and deals with customers’ trust in purchasing or searching for goods/service information online. Since interpersonal relationships do not describe the interaction between customers and e-tailers well, we prefer the term“e-tailer trust” to describe trust of customers in specific online merchants.