INNOVATIVE APP
This category recognises applications that will be the ‘next big thing’ for consumers. We are looking for apps that deploy new innovative creative ideas and technology to create an engaging and captivating user experience.
The category covers all kinds of apps including life tools, social and entertainment. Judges will be giving particular focus to applications using technology and /or business models that are new to mobile and are helping create new user experiences within the mobile ecosystem.
JUDGES WILL BE LOOKING FOR:
Innovation – what is new for the user. How does the innovation benefit the customer
UI design & quality of user experience
How it is optimized for the mobile platform
Implementation of new technology that adds value for the consumer
New revenue models
Sustainable business model
ENTRIES ARE ENCOURAGED FROM:
Developers / App Stores / Content & Media Owners / Publishers / Brands / OEMs / Mobile Start-ups / Mobile Innovators