1. Introduction
The access to information and the development of new technologies have now reached an unprecedented level in
history, where the ability of business models to reach easily at the potential buyers like never before. But,
grudgingly, the Internet is not often taken into account and it is not used to its true value. If not long before
advertising was seen as a factor that influences negatively the individual privacy, bombarding him with different
messages, online advertising can be much more subtle and practiced as permission marketing, having a higher
degree of penetration than traditional advertising media.[1,2]
The expansion of the Internet, and also its increase among users, whether individuals or companies, led to the
appearance of applications that were written specifically for handling information provided by this large computer
network.
1. IntroductionThe access to information and the development of new technologies have now reached an unprecedented level inhistory, where the ability of business models to reach easily at the potential buyers like never before. But,grudgingly, the Internet is not often taken into account and it is not used to its true value. If not long beforeadvertising was seen as a factor that influences negatively the individual privacy, bombarding him with differentmessages, online advertising can be much more subtle and practiced as permission marketing, having a higherdegree of penetration than traditional advertising media.[1,2]The expansion of the Internet, and also its increase among users, whether individuals or companies, led to theappearance of applications that were written specifically for handling information provided by this large computernetwork.
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