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Risks Relating to Honda's Industry 1. Honda may be adversely affected by market conditions Honda conducts its operations in Japan and throughout the world, including North America, Europe and Asia. A sustained loss of consumer confidence in these markets, which may be caused by con- tinued economic slowdown, recession, changes in consumer preferences, rising fuel prices, financial crisis or other factors could trigger a decline in demand for automobiles, motorcycles and power products that may adversely affect Honda's results of operations. 2. Prices for products can be volatile Prices for automobiles, motorcycles and power products in certain markets may experience sharp changes over short periods of time. This volatility is caused by various factors, including fierce com- petition, which is increasing, short-term fluctuations in demand caused by instability in underlying economic conditions, changes in tariffs, import regulations and other taxes, shortages of certain materials and parts, steep rise in material prices and sales incentives. There can be no assurance that such price volatility will not continue for an extended period of time or that price volatility will not occur in markets that to date have not experienced such volatility. overcapacity within the industry has increased and will likely continue to increase if the economic downturn continues in Honda's major markets, leading, potentially, to further increased price volatility. Price volatility in any of Honda's markets could adversely affect Honda's results of operations. Risks Relating to Honda's Business Generally Currency and Interest Rate Risks 1. Honda's operations are subject to currency fluctuations Honda has manufacturing operations throughout the world, including Japan, and exports products and components to various countries. Honda purchases materials and components and sells its products and components in foreign currencies. Therefore, currency fluctuations may affect Honda's pricing of products sold and materials purchased. Accordingly, currency fluctuations have an effect on Honda's results of operations and financial condition, as well as Honda's competitiveness, which will over time affect its results. Since Honda exports many products and components, particularly from Japan, and generates a substantial portion of its revenues in currencies other than the Japanese yen, Honda's results of operations would be adversely affected by an appreciation of the Japanese yen against other currencies, in particular the US dollar. Risk Factors Annual Report 2013 24
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2. Honda's hedging of currency and interest rate risk exposes Honda to other risks Although it is impossible to hedge against all currency or interest rate risks, Honda uses derivative financial instruments in order to reduce the substantial effects of currency fluctuations and interest rate exposure on our cash flows and financial condition. These instruments include foreign currency forward contracts, currency swap agreements and currency option contracts, as well as interest rate swap agreements. Honda has entered into, and expects to continue to enter into, such hedging arrangements. As with all hedging instruments, there are risks associated with the use of such instru- ments. While limiting to some degree our risk fluctuations in currency exchange and interest rates by utilizing such hedging instruments, Honda potentially forgoes benefits that might result from other fluctuations in currency exchange and interest rates. Honda is also exposed to the risk that its counterparties to hedging contracts will default on their obligations. Honda manages exposure to counterparty credit risk by limiting the counterparties to major international banks and financial institutions meeting established credit guidelines. However, any default by such counterparties might have an adverse effect on Honda. Legal and Regulatory Risks 1. The automobile, motorcycle and power product industries are subject to extensive environmental and other governmental regulations, including with respect to global climate changes Regulations regarding vehicle emission levels, fuel economy, noise and safety and noxious sub- stances, as well as levels of pollutants from production plants, are extensive within the automobile, motorcycle and power product industries. These regulations are subject to change, and are often made more restrictive, particularly in recent years, due to an increasing concern with respect to possible global climate changes. The costs to comply with these regulations can be significant to Honda's operations. 2. Honda is reliant on the protection and preservation of its intellectual property Honda owns or otherwise has rights in a number of patents and trademarks relating to the products it manufactures, which have been obtained over a period of years. These patents and trademarks have been of value in the growth of Honda's business and may continue to be of value in the future. Honda does not regard any of its businesses as being dependent upon any single patent or related group of patents. However, an inability to protect this intellectual property generally, or the illegal infringement of some or a large group of Honda's intellectual property rights, would have an adverse effect on Honda's operations. 3. Honda is subject to legal proceedings Honda is and could be subject to suits, investigations and proceedings under relevant laws and regulations of various jurisdictions. A negative outcome in any of the legal proceedings pending against Honda could adversely affect Honda's business, financial condition or results of operations. Honda Motor Co., Ltd. 25
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Risks Relating to Honda's Operations 1. Honda's Financial services business conducts business under highly competitive conditions in an industry with inherent risks Honda's Financial services business offers various financing plans to its customers designed to increase the opportunity for sales of its products and to generate financing income. However, customers can also obtain financing for the lease or purchase of Honda's products through a variety of other sources that compete with our financing services, including commercial banks and finance and leasing companies. The financial services offered by us also involve credit risk as well as risks relating to lease residual values, cost of capital and access to funding. Competition for customers and/or these risks may affect Honda's results of operations in the future
หน้า 1ความเสี่ยงที่เกี่ยวข้องกับอุตสาหกรรมของฮอนด้า 1 ฮอนด้าอาจจะส่งผลกระทบจากสภาพตลาดฮอนด้าดำเนินกิจการ ในญี่ปุ่น และ ทั่ว โลก อเมริกาเหนือ ยุโรป และเอเชีย สูญเสียความเชื่อมั่นผู้บริโภคในตลาดเหล่านี้ ซึ่งอาจเกิดจากคอน tinued อาเซียน ถดถอย การเปลี่ยนแปลงในลักษณะผู้บริโภค วิกฤตเศรษฐกิจ ราคาน้ำมันเพิ่มขึ้น หรือปัจจัยอื่นๆ sustained อาจทริกเกอร์ปฏิเสธความต้องการรถยนต์ รถจักรยานยนต์ และผลิตภัณฑ์ไฟฟ้าที่อาจส่งผลกระทบผลการดำเนินงานของฮอนด้า 2. ราคาผลิตภัณฑ์สามารถระเหยราคาสำหรับรถยนต์ รถจักรยานยนต์ และผลิตภัณฑ์ไฟฟ้าในบางตลาดอาจเปลี่ยนแปลงความคมชัดมากกว่าระยะเวลาสั้น ความผันผวนนี้เกิดจากปัจจัยต่าง ๆ รวมทั้งรุนแรง com-หนังสือ ซึ่งเพิ่มขึ้น ความผันผวนระยะสั้นในความต้องเกิดจากความไม่แน่นอนในสภาวะเศรษฐกิจพื้นฐาน การเปลี่ยนแปลงในภาษีศุลกากร นำเข้ากฎระเบียบ และภาษีอื่น ขาดแคลนวัสดุและชิ้นส่วน ขึ้นที่สูงชันในราคาวัสดุและแรงจูงใจขายบาง สามารถไม่มั่นใจว่า ความผันผวนของราคาดังกล่าวไม่ยังคงเป็นระยะเวลานานของเวลา หรือว่า ความผันผวนของราคาจะเกิดขึ้นในตลาดวันที่ไม่มีประสบการณ์ความผันผวนดังกล่าว overcapacity ภายในอุตสาหกรรมมีมากขึ้น และยังคงมีแนวโน้มการชะลอตัวทางเศรษฐกิจอย่างต่อเนื่องในตลาดสำคัญของฮอนด้า นำ อาจ ความผันผวนของราคาที่เพิ่มขึ้นเพิ่มเติมเพิ่ม ความผันผวนของราคาในตลาดของฮอนด้าอาจกระทบต่อผลการผลการดำเนินงานของฮอนด้า ความเสี่ยงที่เกี่ยวข้องกับธุรกิจของฮอนด้าทั่วไปสกุลเงินและอัตราดอกเบี้ยความเสี่ยง 1 การดำเนินงานของฮอนด้าจะ มีความผันผวนของสกุลเงินฮอนด้ามีการดำเนินการทั่วโลก ญี่ปุ่น รวมทั้งผลิต และส่งออกผลิตภัณฑ์และคอมโพเนนต์ไปยังประเทศต่าง ๆ ฮอนด้าซื้อวัสดุและส่วนประกอบ และจำหน่ายผลิตภัณฑ์และคอมโพเนนต์ในสกุลเงินต่างประเทศ ดังนั้น ความผันผวนของสกุลเงินอาจมีผลของฮอนด้ากำหนดราคาจำหน่ายผลิตภัณฑ์และวัสดุที่ซื้อ ตาม ความผันผวนของสกุลเงินมีผลกระทบผลการดำเนินงาน และฐานะการเงิน ตลอดจน แข่งขันของฮอนด้า ซึ่งจะช่วงเวลามีผลต่อผลลัพธ์ของฮอนด้า ตั้งแต่ฮอนด้าส่งออกหลายผลิตภัณฑ์และส่วนประกอบ โดยเฉพาะอย่างยิ่งจากประเทศญี่ปุ่น และสร้างส่วนของรายได้นั้นพบในสกุลอื่นเยน หวังผลลัพธ์ของการดำเนินงานจะมีผลกระทบจากการแข็งค่าของเยนเทียบกับสกุลเงินอื่น ๆ ดอลลาร์สหรัฐเฉพาะ ปัจจัยความเสี่ยงรายงานประจำปี 2013 24หน้าที่ 22. Honda's hedging of currency and interest rate risk exposes Honda to other risks Although it is impossible to hedge against all currency or interest rate risks, Honda uses derivative financial instruments in order to reduce the substantial effects of currency fluctuations and interest rate exposure on our cash flows and financial condition. These instruments include foreign currency forward contracts, currency swap agreements and currency option contracts, as well as interest rate swap agreements. Honda has entered into, and expects to continue to enter into, such hedging arrangements. As with all hedging instruments, there are risks associated with the use of such instru- ments. While limiting to some degree our risk fluctuations in currency exchange and interest rates by utilizing such hedging instruments, Honda potentially forgoes benefits that might result from other fluctuations in currency exchange and interest rates. Honda is also exposed to the risk that its counterparties to hedging contracts will default on their obligations. Honda manages exposure to counterparty credit risk by limiting the counterparties to major international banks and financial institutions meeting established credit guidelines. However, any default by such counterparties might have an adverse effect on Honda. Legal and Regulatory Risks 1. The automobile, motorcycle and power product industries are subject to extensive environmental and other governmental regulations, including with respect to global climate changes Regulations regarding vehicle emission levels, fuel economy, noise and safety and noxious sub- stances, as well as levels of pollutants from production plants, are extensive within the automobile, motorcycle and power product industries. These regulations are subject to change, and are often made more restrictive, particularly in recent years, due to an increasing concern with respect to possible global climate changes. The costs to comply with these regulations can be significant to Honda's operations. 2. Honda is reliant on the protection and preservation of its intellectual property Honda owns or otherwise has rights in a number of patents and trademarks relating to the products it manufactures, which have been obtained over a period of years. These patents and trademarks have been of value in the growth of Honda's business and may continue to be of value in the future. Honda does not regard any of its businesses as being dependent upon any single patent or related group of patents. However, an inability to protect this intellectual property generally, or the illegal infringement of some or a large group of Honda's intellectual property rights, would have an adverse effect on Honda's operations. 3. Honda is subject to legal proceedings Honda is and could be subject to suits, investigations and proceedings under relevant laws and regulations of various jurisdictions. A negative outcome in any of the legal proceedings pending against Honda could adversely affect Honda's business, financial condition or results of operations. Honda Motor Co., Ltd. 25หน้า 3ความเสี่ยงที่เกี่ยวข้องกับการดำเนินงานของฮอนด้า 1 ธุรกิจบริการทางการเงินของฮอนด้าดำเนินธุรกิจภายใต้สภาพการแข่งขันในอุตสาหกรรมที่มีความเสี่ยงโดยธรรมชาติธุรกิจบริการทางการเงินของฮอนด้ามีแผนทางการเงินต่าง ๆ แก่ลูกค้าที่ออกแบบมา เพื่อเพิ่มโอกาสทางการขายสำหรับการขายผลิตภัณฑ์ และ การสร้างรายได้ทางการเงิน อย่างไรก็ตาม ลูกค้าสามารถขอรับสำหรับเช่าหรือซื้อผลิตภัณฑ์ของฮอนด้าผ่านแหล่งอื่น ๆ ที่แข่งขันกับบริการทางการเงินต่าง ๆ รวมทั้งธนาคารพาณิชย์และเงิน ลิสซิ่งบริษัท บริการทางการเงินของเราเรายังเกี่ยวข้องกับความเสี่ยงด้านเครดิตดีเป็นความเสี่ยงที่เกี่ยวข้องกับค่าเช่าส่วนที่เหลือ ต้นทุนของเงินทุน และเข้าถึงเงินทุน แข่งขันสำหรับลูกค้าและ/หรือความเสี่ยงเหล่านี้อาจส่งผลกระทบต่อผลการดำเนินงานของฮอนด้าในอนาคต
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Risks Relating to Honda's Industry 1. Honda may be adversely affected by market conditions Honda conducts its operations in Japan and throughout the world, including North America, Europe and Asia. A sustained loss of consumer confidence in these markets, which may be caused by con- tinued economic slowdown, recession, changes in consumer preferences, rising fuel prices, financial crisis or other factors could trigger a decline in demand for automobiles, motorcycles and power products that may adversely affect Honda's results of operations. 2. Prices for products can be volatile Prices for automobiles, motorcycles and power products in certain markets may experience sharp changes over short periods of time. This volatility is caused by various factors, including fierce com- petition, which is increasing, short-term fluctuations in demand caused by instability in underlying economic conditions, changes in tariffs, import regulations and other taxes, shortages of certain materials and parts, steep rise in material prices and sales incentives. There can be no assurance that such price volatility will not continue for an extended period of time or that price volatility will not occur in markets that to date have not experienced such volatility. overcapacity within the industry has increased and will likely continue to increase if the economic downturn continues in Honda's major markets, leading, potentially, to further increased price volatility. Price volatility in any of Honda's markets could adversely affect Honda's results of operations. Risks Relating to Honda's Business Generally Currency and Interest Rate Risks 1. Honda's operations are subject to currency fluctuations Honda has manufacturing operations throughout the world, including Japan, and exports products and components to various countries. Honda purchases materials and components and sells its products and components in foreign currencies. Therefore, currency fluctuations may affect Honda's pricing of products sold and materials purchased. Accordingly, currency fluctuations have an effect on Honda's results of operations and financial condition, as well as Honda's competitiveness, which will over time affect its results. Since Honda exports many products and components, particularly from Japan, and generates a substantial portion of its revenues in currencies other than the Japanese yen, Honda's results of operations would be adversely affected by an appreciation of the Japanese yen against other currencies, in particular the US dollar. Risk Factors Annual Report 2013 24
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2. Honda's hedging of currency and interest rate risk exposes Honda to other risks Although it is impossible to hedge against all currency or interest rate risks, Honda uses derivative financial instruments in order to reduce the substantial effects of currency fluctuations and interest rate exposure on our cash flows and financial condition. These instruments include foreign currency forward contracts, currency swap agreements and currency option contracts, as well as interest rate swap agreements. Honda has entered into, and expects to continue to enter into, such hedging arrangements. As with all hedging instruments, there are risks associated with the use of such instru- ments. While limiting to some degree our risk fluctuations in currency exchange and interest rates by utilizing such hedging instruments, Honda potentially forgoes benefits that might result from other fluctuations in currency exchange and interest rates. Honda is also exposed to the risk that its counterparties to hedging contracts will default on their obligations. Honda manages exposure to counterparty credit risk by limiting the counterparties to major international banks and financial institutions meeting established credit guidelines. However, any default by such counterparties might have an adverse effect on Honda. Legal and Regulatory Risks 1. The automobile, motorcycle and power product industries are subject to extensive environmental and other governmental regulations, including with respect to global climate changes Regulations regarding vehicle emission levels, fuel economy, noise and safety and noxious sub- stances, as well as levels of pollutants from production plants, are extensive within the automobile, motorcycle and power product industries. These regulations are subject to change, and are often made more restrictive, particularly in recent years, due to an increasing concern with respect to possible global climate changes. The costs to comply with these regulations can be significant to Honda's operations. 2. Honda is reliant on the protection and preservation of its intellectual property Honda owns or otherwise has rights in a number of patents and trademarks relating to the products it manufactures, which have been obtained over a period of years. These patents and trademarks have been of value in the growth of Honda's business and may continue to be of value in the future. Honda does not regard any of its businesses as being dependent upon any single patent or related group of patents. However, an inability to protect this intellectual property generally, or the illegal infringement of some or a large group of Honda's intellectual property rights, would have an adverse effect on Honda's operations. 3. Honda is subject to legal proceedings Honda is and could be subject to suits, investigations and proceedings under relevant laws and regulations of various jurisdictions. A negative outcome in any of the legal proceedings pending against Honda could adversely affect Honda's business, financial condition or results of operations. Honda Motor Co., Ltd. 25
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Risks Relating to Honda's Operations 1. Honda's Financial services business conducts business under highly competitive conditions in an industry with inherent risks Honda's Financial services business offers various financing plans to its customers designed to increase the opportunity for sales of its products and to generate financing income. However, customers can also obtain financing for the lease or purchase of Honda's products through a variety of other sources that compete with our financing services, including commercial banks and finance and leasing companies. The financial services offered by us also involve credit risk as well as risks relating to lease residual values, cost of capital and access to funding. Competition for customers and/or these risks may affect Honda's results of operations in the future
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