Kaas (2002) based his study on the three segments or stages of decision making. The study analyzed and explained the influence and impact of consumer habit formation and pre judgment regarding groceries and frozen foods. Using a sample of women having children, their habit formation with regard to three child-related products is assessed. The data confirm most of the hypotheses derived from the theoretical model. Implications for marketing are discussed. Data was compiled on a likert based questionnaire and regressed to see the outcomes whether the proposed hypotheses were accepted or rejected.