Special interest tourism refers to niche tourism practices and products centering on target groups whose motivation for travel is driven by highly specific interests, setting them apart from mass tourism. (www.ift.edu.mo)
Special interest tourism is defined as travelling with the primary motivation of practicing or enjoying a special interest. This can include unusual hobbies, activities, themes or destinations, which tend to attract niche markets. (Special Interest Tourism By: Melanie Smith, Nicola Macleod & Margaret Hart Robertson)