Online Banks
Online banks are growing rapidly in number and taking market share from large banks. The website http://www.mybanktracker.com/best-online-banks rates more than 30 online banks in the USA in terms of having low fees, low interest rates, excellent technology, and great customer service. Exhibit 10 reveals in rank order the top 18 Internet Banks in the USA. Note that Ally is number 1 and E*TRADE is number 18.