The biggest disadvantage of these measures is that they are relatively indirect, because financial reporting quality usually
only has a second order effect on firm value (Zimmerman, 2013). There is also a large variation across these proxies in terms
of how directly they capture audit quality. For example, measures such as cost of capital are much less direct than the
market reaction measures, which focus very narrowly on individual audit-related events. There is also relatively less
consensus on how to measure the cost of capital relative to the other market-based measures, and more error in measuring it.
Thus, tests using the cost of capital measures are likely to have less power than those employing the other market-based
measures.
The biggest disadvantage of these measures is that they are relatively indirect, because financial reporting quality usuallyonly has a second order effect on firm value (Zimmerman, 2013). There is also a large variation across these proxies in termsof how directly they capture audit quality. For example, measures such as cost of capital are much less direct than themarket reaction measures, which focus very narrowly on individual audit-related events. There is also relatively lessconsensus on how to measure the cost of capital relative to the other market-based measures, and more error in measuring it.Thus, tests using the cost of capital measures are likely to have less power than those employing the other market-basedmeasures.
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