After months and months of preparation, thousands and thousands of pages of supporting data, hundreds and hundreds of hours in analyzing and constructing financial forecasts, the idea of Mitr Lao was put on the table. Never before had Mitr Phol pondered upon the idea of managing its own 62,500 rai (10,000 hectares) of sugar plantation. Never before had anyone been that ambitious. Since the birth of Mitr Phol in Thailand, Mitr Phol has never managed its own sugar plantations at this scale. The situation in Thailand simply does not allow any sugar mills to own that vast area of land for their own sugar plantation. At best, we may see a few hundred or thousand rai of land as company’s own plantation.