- The advantages of PepsiCo entered

- The advantages of PepsiCo entered the market before Coca-Cola and was able to gain a foothold in the market while it was still developing.
- In 1993,PepsiCo Gained 26% market share
- The disadvantages of PepsiCo were forced to change their name to Lehar Pepsi and the Government limited their soft drink sales less than 25% of total sales. It make the profit of PepsiCo reduced.
For the advantages and disadvantages of Coca-Cola,
- The advantages of Coca-Cola were able to buy 4 bottling plants from industry leader Parle and also bought Parle’s leading brands such as Thums Up, Limca, Citra, Gold Spot, and Mazaa.
- The disadvantages of Coca-Cola denied entry until 1993 because Pepsi was already there and harder to establish market share with Pepsi there.