The effect of the proposed new model on the accounting treatment of a single-company client loyalty programme transaction is that less revenue will initially be deferred and this will result in an acceleration of revenue recognition.
The presentation of the liability for the points granted and not exchanged will no longer be presented as deferred revenue (as per IFRIC 13) in the statement of financial position, but under the proposed new model as a contract liability (KPMG, 2011:37).