After a product is developed and launched, we must ensure that it continues to meet consumer needs. Therefore Nestlé employs its 60/40+ initiative, involving rigorous consumer product testing of all products to guarantee that consumers are happy.
What happens if a product doesn’t meet the 60/40 taste preference?
We go back to the drawing board, using consumer feedback and sensory research to renovate and improve the product. For Nestlé renovation stories, please visit Success Stories.