Technological Factors in Toyota’s Business
Technological factors impact Toyota, especially because it is a technological business. This dimension of the PESTEL/PESTLE analysis model determines the influence of technologies or technological trends. In Toyota’s case, the following are the most notable technological external factors in the company’s remote or macro-environment:
1.Rising use of e-commerce (opportunity)
2.Mobile technology trend (opportunity)
3.Cybercrime (threat)