There is a way that the company gathers real feedback on how their customers feel about
recently launched products. This includes, where appropriate, industrial designers observing
customers using the product and asking them about their likes and dislikes. There is a format
in the company that helps to present the experiences of the industrial designers in an
accessible form. There is a formal way of presenting all other data, economic and market
shifts, new technologies, in a balanced and accessible way. There is a mechanism, perhaps
electronic, to share this widely across the company and also to suppliers and partners where
appropriate.