Easy and Speedy Access
Due to the rapid spread of media to all parts of the world, the access to information is easy and fast. Owing to the web technology, almost everyone has access to information from anywhere in the world. Owing to technological developments, media is not limited to big cities. It has reached the world's remotest parts, thus increasing the accessibility of information. Imagine living without the TV or the Internet. Seems difficult, right? With the television reaching almost every household, access to sources of information and entertainment increased. The speed and ease of access was further boosted by the spread of Internet technology. Today, there are several websites, TV channels as well as newspaper columns and supplements dedicated to specific fields like food, travel, animal life, etc. Experts in the field can provide guidance to the readers/audience using these platforms. Thanks to modern communication media like mobile phones and email, people at distant locations can be reached within seconds. With the increasing reach of media, service providers are eager to advertise themselves through these channels. This in turn, increases the audiences' access to different products and services, giving them more options to choose from.
Read more at Buzzle: http://www.buzzle.com/articles/positive-effects-of-the-media.html