The third hotel industry boom (1980’s)
Rise of hotels near airports, hotels for conferences ,health hotels, ski
holiday hotels, holiday villages and marina hotels
• The first Property Management Systems (Fidelio, Hogatex, etc) appeared
in the hospitality market
• The Far East began developing hotels for business people and tourists
began to discover China, South Korea, Thailand and Japan American
International chains prepared expansion plans to reach into Europe and
the Middle- and Far East
The 1990s: technology starts to make an impact
Environment and energy conservation become important in marketing
big chains
• Reservation systems become more sophisticated enabling hotels to
foster customer loyalty through database systems recording guest's
Individual history and individualised marketing programmes, satisfying
guests' personal needs better than the competition