Bottle Breacher — High-Caliber Gifts
Moving to Bigcommerce Enterprise eliminated downtime and significantly streamlined operations
THE BIGCOMMERCE DIFFERENCE
Bigcommerce came recommended by other Shark Tank companies and there were absolutely no surprises. The experience of switching over was wonderful.
Business goal: Ditch the downtime
After weekly downtime on WooCommerce and two catastrophic outages during Shark Tank airings, Bottle Breacher felt the heat from their investors to make a move. The owners were spending 40% of their time troubleshooting, web developer costs were skyrocketing and their customer experience was painfully impaired.
Bigcommerce benefit: Reliable uptime & top-notch service
After recommendations from other Shark Tank companies, Bottle Breacher moved to Bigcommerce Enterprise. For the first time ever, they enjoyed 100% uptime during their Shark Tank airing, and haven’t been down since. The easy-to-use interface allowed them to bring site management in house, and the account management and support exceeded their expectations.
Challenges
Bottle Breacher, a manufacturer of bottle openers made from 50-caliber ammunition, went from zero to millions in a few short years after co-founders Jen and Eli Crane received funding on Shark Tank. While the future looked good, Jen was regularly fighting fires. “Woocommerce was constantly crashing. We were down on a near-weekly basis.” Jen spent 40% of her time making sure the site was operational. Due to the lack of customer support from their provider, Bottle Breacher spent $3,000+ a month on developer fees.
When their Shark Tank episode first aired, the site crashed within five minutes. It crashed again during a re-airing a few months later, costing $250,000 in lost sales. “We couldn’t get positive feedback after that, which affected our sales.”