Many suggestions and attempts have been made through policies directed at preventive health to mitigate the obesity trends. Strategies include more substantive and effective communication of health messages and information to increase public awareness of healthy eating and physical activity, fiscal measures and taxes to increase the price of unhealthy food, regulation of marketing of unhealthy foods to children, and improvements in school lunches and physical activity spaces. Some suggestions have been made that structural interventions such as taxation may have a greater impact on health and dietary behaviors than individualized health promotion and education alone. However, Cecchini et al. (2010, 1) argue that “a package of measures for the prevention of chronic diseases would deliver substantial health gains, with a very favorable cost-effectiveness profile.”