Sense of Urgency
This is the only reason I haven’t bought an iPhone yet. I have a phone and it works just fine. I don’t need an iPhone. And until I need one, I’m not going to buy one.
Verizon can continue to send me their $50 coupons that expire at the end of the month, but I’m crafty enough to know that I can get that $50 discount whenever I want if I just ask.
As originally told by Michel Fortin:
- See more at: http://14clicks.com/customer-needs-before-buy/#sthash.fKRYkQ0m.dpuf