When the transition changes from positive to negative, the pulse that the head detects is a negative voltage. When the transition changes from negative to positive, the pulse is a positive voltage spike. This effect occurs because current is generated in a conductor only when passing through lines of magnetic force at an angle. Because the head moves parallel to the magnetic fields it created on the media, the only time the head generates voltage when reading is when passing through a polarity or flux transition (flux reversal).