So is any testimonial video a good one? Not necessarily. It has to accomplish three important things:
1. It has be / feel authentic. ‘Be’ is always better, but ‘feel’ is the next best thing. (We’re talking about marketing here….)
2. It has to be interesting. A talking head is still a talking head no matter what they are saying. Plan on having something interesting going on in the video. (Showing a customer using your product or service is a good place to start.)
3. It has to deliver a message which is relevant and that resonates. Hearing a customer say “ABC Inc. provided great service… ” is not particularly informative.