the pitfalls .still, company officials agree, the system is far from perfect. “we have to introduce some new questions and new reviews each year to make sure that people rethink their situations, “observes Mott. “we are constantly alert to ensure that the process, by repletion, doesn’t ‘t become too mechanical “ mott also cautions that there are other dangers built into strategy planning, such as a temptation to “ develop a lot of sophisticated concepts likes futurology. “ an attempt to project trends 10 years into the the future and beyond. “but we try to keep ours on a practical level. “ Mott adds moreover, friction occasionally occurs between profilers and unit planners who feel the profilers are meddling or spying . “ but this is a natural part of constructive dialogue, “explains Sheri -dan