As expected, the company has been very successful as the a are very popular across Asia and the world. Its products (films, CDs, VCDs, souvenirs, etc.) have been well received by the artists' fans. The company has registered a few trademarks of "Big Bird", the long-lasting popular Thai singer, and "SJK" (which stands for "Song Joong-ki which is the name of Big Boss in the series). The company will grant a trademark license to Sona for the use of the three trademarks as a part of Sona production and sale of dolls which symbolize the two popular super stars who are also the directors of the company. The sale of such dolls under the agreement will be allowed in the Permitted Territory only. The company remains the full rights and benefits all other parts of the world.