The newspaper companies are facing an innovation, the e-newspaper published on e-paper technology. The e-paper is reflecting, giving the same reader experience as paper (such as high contrast and the possibility to read in sunlight) and is thin, flexible and nonsensitive. The e-newspaper combines the readability and overview from the printed newspaper with the possibilities of online media such as constant updates, interactivity and video, and is predicted to replace the printed edition in the long run.