EXTERNAL RECRUITMENT METHODS
Recruitment methods are the specific means through which potential employees are attracted to the firm.
a. Advertising
A way of communicating the employment needs within the firm to the public through media such as radio,
newspaper, television, industry publications, and the Internet.
Some times organizations can perform the recruitment function through blind advertisements in blind
advertisements no identification about the company is provided to applicants. Companies can use blind
advertisements for many reasons e.g.
• Company wants to keep the recruitment in low profile so that lesser number of applicants should
apply in order to discourage the irrelevant people.
• Due to bad reputation or image of the organization
• Advertisement is made just for the purpose of test marketing fro example just to have knowledge
about the supply of applicants in labor market etc.
b. Employment Agencies
An organization that helps firms recruits employees and, at the same time, aids individuals in their attempt
to locate jobs. There are two types of the employment agencies i.e.
• Public Employment Agencies.
• Private Employment Agencies
Both of these sources provide coordination between the organizations and applicants who
are searching for jobs, for this service they use to charge a fee .Employment agencies are able to tailor their
services to the specific needs of the clients For example some agencies Specialize in a particular
employment areas, such as engineering, human resource or Computer programming, etc.
c. Recruiters
The most common use of recruiters is with technical and vocational schools, community colleges, colleges,
and universities.
d. Special Events
It is a recruiting method that involves an effort on the part of a single employer or group of employers to
attract a large number of applicants for interviews.
e. Internships
A special form of recruiting that involves placing a student in a temporary job. There is no obligation on the
part of the company to permanently hire the student and no obligation on the part of the student to accept
a permanent position with the firm. Hiring college students to work as student interns is typically viewed as
training activity rather than as a recruiting activity. However, organizations that sponsor internship
programs have found that such programs represent an excellent means of recruiting outstanding employees.
f. Executive Search Firms
Executive search firms sometimes called HEAD HUNTERS are specialized form of private employment
agencies that place top level executives and experienced professionals. These are the organizations that seek
the most-qualified executive available for a specific position and are generally retained by the company
needing a specific type of individual.
g. Professional Associations
Associations in many business professions such as finance, marketing, information technology, and human
resources provide recruitment and placement services for their members. Professional associations and
trade organizations provide a valuable service in bringing together professional and professional job
openings. Most professional organizations have newsletters, annual meetings and trade publications that
advertise job openings. The annual meetings of these organizations are good occasion for professionals to
learn about available job openings and for employers to interview potential applicants.
h. Unsolicited Walk-In Applicants
If an organization has the reputation of being a good place to work, it may be able to attract good
prospective employees without extensive recruitment efforts.
i. Open Houses
Firms pair potential hires and managers in a warm, causal environment that encourages on-the-spot job
offers.
j. Event Recruiting
Attend the events that the people you are seeking go to.
k. Virtual Job Fairs
Individuals meet recruiters face-to-face in interviews conducted over special computers that have lenses that
transmit head-and-shoulder images of both parties.
l. Cyber Recruiting
Organizations can also use web sites and internet sources to recruit people application submission test and
interview and other recruitment and selection activities can be performed online.