In particular the paths for archeotrekking – archaeological walks – along the Phoenicians’ Route replace the traditional tour with an innovative description and recreation of archaeological heritage, enriched with sensorial and emotional elements. This helps to diversify the offer and to address the needs of a more diverse public. Another example of the potential of the itinerary as a formula for creative tourism is the project ‘Voyages of Interculturality’ which intends to strengthen local identity and stimulate cultural exchange by means of educational programmes, direct experiences, debates with local communities, privileged testimonies with local actors and experiential activities.