Table 1) Modern Marketing Mix
Marketing mix elements Features
Product Level of quality Accessories Volume of product
Price Price of product Price lines Methods of payment
Promotion Advertising ,Personal selling
Sales promotion Public relations
Personal How many personnel Particularity Training, rewards
Place Which distributors The number of
distribution canal
The cost of distribution
channel
procedures Degree of customer
participation Automation Waiting queue
physical assets Decoration of Store uniform Music, pleasant smell
personalization Degree of
personalization Personalized factors Individual features