Yod said, to create business is not easy. He must looking for consumer data base, where the consumers go, what the consumer want then, he move the store to locate the area have much consumer and create new menu to magnetize consumer.in the first years, he sell patongko, soybean milk, and Hotmail, he said this business is have income enough for him to live but to be more income, he much looking for other way. The most students are not wake up at early in morning and high market share so, he say, if he want to have business around Mae Fah Luang university, he must create new business or making this business to be more greater than now.