A. Sell a
Product,
Service or Idea
Sell people on the
benefits for them
or their group of a
product, service or
idea.
1. State the objective.
2. Determine and state the needs.
3. List the features.
4. List the appropriate benefits.
5. Specify the next steps.
• Sell multimedia
training.
• Sell boss on 4-day
workweek in the
summer.