The tagline for Disneyland is “the happiest place on earth”. Another one is “Where the magic begins” and one more is “Where dreams come true”. These taglines are loved by people and Walt Disney actually proves that the taglines are correct. People who visit Disneyland and come out shower praises on Disneyland. Disneyland has small small things which makes the whole effect magical. To experience the physical evidence of Disneyland I would like to refer this article. It is an article by another marketer who has written his experience in Disneyland from a first persons