The concept of resiliency is not unique to the positive psychology literature. In organizational science, resiliency can mean the maintenance of positive adjustment under challenging conditions and the ability to recover from unexpected events. Resilience is a dynamic capacity of organizational adaptability that grows and develops over time. argue that positive relationships at work are a"prerequisite" to organizational resilience. In researching the airline industry following 9/11, these authors portray Southwest Airlines CEO Jim Parker as a model of strength and virtue as they withstood heavy short-term financial losses in order to avoid layoffs, arguing that they were"taking care of our people. Former CEO Herb Kelleher was quoted as follows: "Nothing kills your company's culture like layoffs. Nobody has ever been furloughed[at Southwest, and that is unprecedented in the airline industry" . Kelleher's statement reinforces our argument that organizational culture should be a key strategic factor in the design of bad news messages.