PROMOTION AND ADVERTISING: Promotion and advertising are both part of publicity. In general promotion and advertising are parts you have to pay. Your budget will determine the size and scope of your promotion and advertising campaign. Any promotion and advertising should reflect the goals and objectives of your event. The two most common promotion tools are “posters”, “flyers”, etc. Furthermore, you also have the possibility to continue with your promotion during your tournament. Good promotion-tools during your event are printed program. Also give-a-ways (t-shirts, caps, etc.) Are good tools to ensure that your tournament will remain in the minds of your stakeholders.