The data are collected from 225 fast food consumers via the individual interviews. The descriptive analysis and the quantitative analysis via Chi-Square test are implemented in the study. The results reveal as following. Most of the consumers are female, Buddhist, 33.7 years old in average, and bachelor degree educated or higher. The respondents are private company employees, and earn the average income 6,831.6 baht per month. The household income is 17,280 baht in average, and the expense for household consumption 6,290 baht per month.