NIVEA FOR MEN used to Free Rider Strategy for promote skincare products, because as football is one of the most popular games worldwide. Utilizing ad space during a football game would be a means in which to attract many viewers at once. By promoting the product with football players, it is a good target market and it tends to give off the appearance that if these football players use the product I will be more like them. Nivea targeted the correct market for their product by airing commercials during football.