From the term itself, servant leadership style is practiced when a company’s sole purpose is to serve others – to make other people’s needs a top priority. This leadership concept was first coined by Robert K. Greenleaf in his essay “The Servant as a Leader,” which was first published in 1970. In his essay, Greenleaf said, “The servant-leader is servant first… It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead. That person is sharply different from one who is leader first, perhaps because of the need to assuage an unusual power drive or to acquire material possessions…The leader-first and the servant-first are two extreme types. Between them there are shadings and blends that are part of the infinite variety of human nature.