Following the introduction of the HTC brand, Chou made the surprising decision to drop the ODM business
altogether This decision caused some intenal and external debates. Many people suggested that HTC should keep
both the ODM and branded businesses simultaneously and perhaps assign them to two separate companies. The ODM
business represented easy money and constituted a large segment of the company’s profit before 2006. Nevertheless, limited resources did not allow HTC to cover both businesses and Chou argued that if branding was the company’s future, then all resources should be devoted to it.